Florida Life
The Journal
Notes on Old Florida, Gulf Coast boating, fishing, sandbar days and the hats that survive all of it.
Latest stories
August 1, 2026
What Is a Florida Cracker? The History Behind the Name
The term has been around far longer than the hat. Here's a careful look at where 'Florida Cracker' comes from and what it means to people who still use it.
Read the storyAugust 8, 2026
The Best Trucker Hats for Florida Heat
Florida summer is its own category of hot. Here's how to think about picking a trucker hat that you'll actually keep on your head in August.
Read the storyAugust 15, 2026
What Makes a Good Boating Hat in Florida?
Boat days are hard on hats. Here's what actually matters when you're picking one for Gulf Coast water, and what to ignore.
Read the story
In the works
- Old Florida Style: What It Means Today
- Best Hats for a Day at the Sandbar
- Florida Trucker Hats: Mesh vs. Solid Back
- What to Wear on a Florida Fishing Trip
- The Gulf Coast Lifestyle: Boats, Beaches and Backroads
- How to Clean a Trucker Hat Without Ruining It
- Florida Gifts for Boaters, Fishermen and Gulf Coast Locals
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